In only one week of running the lottery we’ve had over 800 entries and over 100 winners. I love the energy and camaraderie but most of all I love that more than 800 people learned to sign with us this week. What started as a combined spoken/ASL lottery has now evolved into […]
On Friday afternoon we had our second marketing meeting with all the co-producers of Spring Awakening. These meetings are always exciting and usually result in some big giant last minute projects. The conversation moved from advertisements to sales and then to our digital marketing. Our rockstar marketing team wanted to get our fan club, The […]
I’ve been getting a LOT of questions since our first preview on Tuesday. The response to Spring Awakening has been absolutely remarkable so far. One question that has been coming up in conversation is why don’t we just open? What’s the point of Broadway previews?
The thing is, I never really thought about […]
Previews of Spring Awakening have officially begun! Hooray! Now that the show is on its feet things are changing for everyone involved in the production . . . and I don’t mean a vacation. Previews can make or break a show, so we have to be more strategic than ever. That means the cast, […]
Whew . . . what a night. Last night was our first preview and it was a mad dash to the finish line for everyone on the production team of Spring Awakening.
The top priority for the afternoon was making sure we had all the details worked out for our history-making combined ASL and spoken […]
ArchiveClick here to view posts from the previous Associate Producer from Macbeth on Broadway.