Each year New York theater companies and shows get an entire dedicated block at the TheaterMania Street Fair. This time I had the pleasure of manning the booth for Spring Awakening. We took photos, raffled off tickets, and gave out the highly coveted Spring Awakening temporary tattoos. Sandra Mae Frank and Katie Boeck also performed “Mama Who Bore Me” and we even brought out the #TouchMeAgain sign for some fan photos.
The street fair is particularly interesting because it takes place in the Upper East Side, a neighborhood us theater junkies don’t get to visit too often. A lot of the folks who stopped by were learning about the show for the first time. I answered tons of questions, like whether you can understand the show if you don’t know sign language, and how it differs from the original.
I love having opportunities to explain that the show is completely accessible, whether you can sign or not, and that it makes Deaf West’s production a vastly different experience from the original. As producers, it’s very important that we understand the questions people are asking and how we can answer them in our marketing. Sometimes the best strategy is just to make yourself available. That’s why we have a chat feature on our website, we answer every question posted on our social media pages, and I write this blog!
Events like the TheaterMania Street Fair are perfect places to learn more about your favorite shows (and win cool stuff). Thank you to everyone who stopped by to say hello!
Only 11 days until the opening night of Spring Awakening!
ArchiveClick here to view posts from the previous Associate Producer from Macbeth on Broadway.